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KMID : 0613620200400010238
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Health Social Welfare Review
2020 Volume.40 No. 1 p.238 ~ p.270
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A Reinterpretation of Altruistic Collective Action in South Korea: Applying Flow Theory by Csikszentmihalyi to Social Community
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Oh Young-Sam
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Abstract
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This study aims to reinterpret altruistic collective action in Korean society as autotelic experience of community. Prior research regards a collective action as selfishness of human nature, boiling pot syndrome, and coincidence or miracle. However, the studies showed difficulties in explaining altruistic collective action in the circumstances in which self-sacrifice in needed and external motivation is limited. Thus, the new model is required an alternative view for better understanding the action. This study develops the model of social flow in social community (MSFS) based on flow theory by csikszentmihalyi, focusing on an internal motivation. In the MSFS, the challenges and skills of flow theory have been translated into recognized severity of social problems and total resources in the society, respectively. Also, the model tries to understand various factors affecting a social flow in social community. This study tried to testify the MSFS using the case of Hebei Spirit’s oil spill in Taean. This study presents the results of analysis of various resources, relations between resources, and correlation between media news and resources. From this study, volunteer work in Teaan as of 2008 is regard as social flow in the level of social community at which people did successfully integrate various resources in our society. This study has implications for us in helping have new understanding of altruistic collective action as social value, as well as expand the horizon of perception.
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KEYWORD
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Social Flow, Altruistic Collective Action, Flow Theory, Hebei Spirit Oil Spill in Taean, Social Media
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